Embark on a Year-Long Adventure with Southern Devil Harley-Davidson

Are you ready to hit the road and create unforgettable memories? Join the Road to Glory: 2026 Ride Challenge—a unique opportunity to explore new destinations, connect with fellow riders, and earn exciting rewards along the way.
 

How It Works

1. Register for Free: Stop by Southern Devil Harley-Davidson anytime in 2026 to sign up and pick up your official Road to Glory Passport. Registration is free and open year-round.

2. Complete Monthly Challenges: Each month, we’ll announce a themed ride challenge. Take part, snap photos with your bike, Passport, and the designated theme, and submit them at the dealership.

3. Earn Stickers and Patches: For every completed challenge, you’ll earn a unique sticker to add to your Passport and an exclusive unique Southern Devil patch!

4. Qualify for the Grand Prize: Complete at least 8 challenges throughout the year to qualify for the grand prize. Complete all 12 for a bonus entry!

 

Monthly Challenges

Each month, we’ll unveil a new adventure designed to inspire your rides. From scenic routes to community engagement, these challenges will get you exploring like never before.
 

January: Road of Resilience 

• Challenge: Weather the Ride

• Photo Requirement: Take a photo of you and your motocycle in winter conditions- cold, bundled up, frosty morning, cloudy day, etc 

• Incentive: Exclusive “Road of Resilience ” rocker patch for participants.

February: Road of Heart 

• Challenge: Take a photo of you and your motorcycle at a place you love- a favorite road, favorite stop, or meaningful location.

• Photo Requirement: Include your Passport, your bike, and a location you love.

• Incentive: Exclusive “Road of Heart” rocker patch for participants.

March: Road of Momentum 

• Challenge: Catch the wind! Take a photo with an element that shows motion. A breezy field, windmill, flags blowing or any "movement" backdrop. 

• Photo Requirement: Snap a picture of your Passport and a visual representation of momentum. 

• Incentive: Exclusive “Road of Momentum” rocker patch for participants.

April: Road of Discovery

• Challenge: Find something new. Take a photo of you and your motorcycle at a place you've never visted before- new road, new town, new scenic pull-off. 

• Photo Requirement: Include your Passport, your bike, and a new-to-you location. 

• Incentive: Exclusive "Road of Discovery" rocker patch for participants

May: Road of Bravery 

• Challenge: Do something bold! Take a photo of you and your motorcycle at a challenging or bold spot- a steep overlook, twisty road sign, high bridge, (Safety first)

• Photo Requirement: Take a photo with your Passport, your bike, and a setting that feels "brave" and bold. 

• Incentive: Exclusive “Road of Bravery” rocker patch for participants.

June: Road of Freedom 

• Challenge: Capture Freedom! Take a photo of you and your motocycle with a freedom symbol - American flag, open highway, big sky, wide open landscape. 

• Photo Requirement: Photograph your bike, Passport, and a photo  that represents freedom. 

• Incentive: Exclusive "Road of Bravery" rocker patch for participants.

July: Road of Fire 

• Challenge: Ride into the Heat! Take a photo of you and your motorcycle in a summer or heat-themed setting- Sunshine, desert-like scenery, red rock, bright sky, warm glow, etc. 

• Photo Requirement: Share a picture with your Passport, bike, and a "hot" summer-themed photo.

• Incentive: Exclusive "Road of Fire" rocker patch for participants.

August: Road of Endurance 

• Challenge: Stay the Course! Take a photo of you and your motorcycle on a long stretch of uninterrupterd road - big straightaways, long backroads, or a "no end in sight" view. 

• Photo Requirement: Capture a fun shot with your Passport, your bike, and a photo showing a road that stretches far ahead. 

• Incentive: Exclusive “Road of Endurance" patch for participants.

September: Road of Brotherhood 

• Challenge: Ride Together! Take a photo of you and your motorcycle with another rider and their bike, or with a group.

• Photo Requirement: Snap a picture of your bike, your Passport, and a photo featuring at least two bikes. 

• Incentive: Exclusive “Road of Brotherhood” rocker patch for participants.

October: Road of Shadows 

• Challenge: Twilight or Shadows Ride. Take a photo of you and your motorcycle with strong shadow or low-light vibes- dusk, dark tree shadows, silhouette shot, moody fall scenery. 

• Photo Requirement: Photograph your Passport and bike emphasizing shadows and low light.

• Incentive: Exclusive “Road of Shadows” rocker patch for participants.

November: Road of Gratitude 

• Challenge: Ride with Thanks. Take a photo of you and your motorcycle someplace that represents gratitude - a family home, a scenic overlook, a veterans memorial, a place that matters. 

• Photo Requirement: Share a picture with your Passport, bike, and an photo at a spot meaningful enough to say "thankful". 

• Incentive: Exclusive “Road of Gratitude” rocker patch for participants.

December: Road of Legacy 

• Challenge: Finish Strong! Take a photo of you and your motorcycle someplace that represents gratitude- dealership, your garage, first ride location, etc. 

• Photo Requirement: Capture your Passport, bike, and your representation. 

• Incentive: Exclusive "Road of Logacy" rocker patch for participants.
   

Full details for each monthly challenge will be posted online and in-store.

 

Grand Prize 

Check back for details! 
 

Complete 8 challenges to qualify for the grand prize.

 

Participants who finish all 12 challenges will earn an additional entry into the grand prize drawing. The winner will be announced on January 17, 2027. Be sure to bring your completed Passport to the dealership between December 1, 2026, and January 12, 2027, to redeem your entries.
 

Rules and Requirements

• Registration is free and open throughout the year.

• Pick up your Passport in-store to track your progress.

• Submit proof of completed challenges (photos with your Passport, bike, and theme-specific elements) by the last day of each month.

• Lost Passports can be replaced, but previously earned stickers cannot be reissued.

• Social media sharing is encouraged! Use the hashtag #SDHDRIDE2026 to showcase your journey.