Welcome to the Road to Adventure: 2025 Ride Challenge!

Embark on a Year-Long Adventure with Southern Devil Harley-Davidson

Are you ready to hit the road and create unforgettable memories? Join the Road to Adventure: 2025 Ride Challenge—a unique opportunity to explore new destinations, connect with fellow riders, and earn exciting rewards along the way.
 

How It Works

  1. Register for Free: Stop by Southern Devil Harley-Davidson anytime in 2025 to sign up and pick up your official Road to Adventure Passport. Registration is free and open year-round.

  2. Complete Monthly Challenges: Each month, we’ll announce a themed ride challenge. Take part, snap photos with your bike, Passport, and the designated theme, and submit them at the dealership.

  3. Earn Stickers and Patches: For every completed challenge, you’ll earn a unique sticker to add to your Passport and an exclusive unique Southern Devil patch!

  4. Qualify for the Grand Prize: Complete at least 8 challenges throughout the year to qualify for the grand prize. Complete all 12 for a bonus entry!

 

Monthly Challenges

Each month, we’ll unveil a new adventure designed to inspire your rides. From scenic routes to community engagement, these challenges will get you exploring like never before.
 

January: New Year’s Resolutions Ride

  • Challenge: Ride to three different places you’ve never visited before and share a photo at each stop.

  • Photo Requirement: Take a picture with your bike, your Passport, and a visible landmark or sign at each of the three places you've never visited before.

  • Incentive: Exclusive “New Year’s Ride” rocker patch for participants.

February: Love of the Ride Challenge

  • Challenge: Ride to three places you love most—whether it’s a favorite restaurant, a scenic spot, or a local landmark—and share photos at each stop.

  • Photo Requirement: Include your Road to Adventure Passport, your bike, and a location you love.

  • Incentive: Exclusive “Love of the Ride” rocker patch for participants.

March: Luck of the Ride

  • Challenge: Visit three locations with Irish or green themes (e.g., Irish pubs, parks, or landmarks).

  • Photo Requirement: Snap a picture of your Passport and bike at each of the three locations with a visible Irish or green-themed feature (e.g., a pub sign, green décor, or Irish flag).

  • Incentive: Exclusive “Lucky Rider” rocker patch for participants.

April: Spring Scavenger Hunt Ride

  • Challenge: Find and photograph five spring-themed items (e.g., blooming flowers, specific landmarks, or wildlife).

  • Photo Requirement: Include your Passport, your bike, and one of the spring-themed items you’ve found (e.g., flowers, wildlife, or a landmark) in each of your five photos.

  • Incentive: Exclusive Spring rocker patch for participants

May: Military Tribute Ride

  • Challenge: Visit a local veteran memorial or military museum and share a photo of your stop.

  • Photo Requirement: Take a photo with your Passport, your bike, and a visible marker or memorial sign at the veteran memorial or military museum you visited.

  • Incentive: Exclusive “Support Our Troops” rocker patch for participants.

June: Summer Solstice Sunset Ride

  • Challenge: Ride to a scenic spot to watch the sunset and share a photo of your bike with the view.

  • Photo Requirement: Photograph your bike, Passport, and the sunset at the scenic spot where you watched it.

  • Incentive: Exclusive sunset rocker patch for participants.

July: Freedom Ride

  • Challenge: Ride to three historical landmarks or patriotic locations in your area.

  • Photo Requirement: Share a picture with your Passport, bike, and a recognizable patriotic or historical landmark at each of your three stops.

  • Incentive: Exclusive 4th of July rocker patch for participants.

August: Cool Down Ride

  • Challenge: Visit two spots known for cool treats (ice cream shops, soda fountains) and share photos.

  • Photo Requirement: Capture a fun shot with your Passport, your bike, and a cool treat (e.g., ice cream, milkshake) at the two locations you visited.

  • Incentive: Exclusive “Cool Down” (Ice Cream) patch for participants.

September: Tailgate Tour Ride

  • Challenge: Visit local spots known for football culture (sports bars, stadiums, etc.) and show off your team spirit.

  • Photo Requirement: Snap a picture of your bike, your Passport, and something football-related (e.g., a sports bar sign, stadium entrance, or team paraphernalia) at each stop.

  • Incentive: Exclusive “Game Day Rider” rocker patch for participants.

October: Haunted Roads Challenge

  • Challenge: Ride to three haunted or spooky locations and document your journey.

  • Photo Requirement: Photograph your Passport and bike at three haunted or spooky locations, ensuring a visible sign or feature ties it to the location (e.g., cemetery entrance, haunted house signage).

  • Incentive: Exclusive “Spooky Rider” rocker patch for participants.

November: Giving Thanks Ride

  • Challenge: Ride to a food bank or charity location and donate an item.

  • Photo Requirement: Share a picture with your Passport, bike, and the donation you’ve made (e.g., food item, clothing) at the charity or food bank.

  • Incentive: Exclusive “Thankful Rider” rocker patch for participants.

December: Holiday Lights Tour

  • Challenge: Ride to see and photograph three holiday light displays.

  • Photo Requirement: Capture your Passport, bike, and the holiday light displays at three different locations.

  • Incentive: Exclusive Holiday-themed rocker patch for participants.
     

Full details for each monthly challenge will be posted online and in-store.

 

Grand Prize

Complete 8 challenges to qualify for the grand prize.

 

Participants who finish all 12 challenges will earn an additional entry into the grand prize drawing. The winner will be announced on January 17, 2026. Be sure to bring your completed Passport to the dealership between December 1, 2025, and January 12, 2026, to redeem your entries.
 

Rules and Requirements

  • Registration is free and open throughout the year.

  • Pick up your Passport in-store to track your progress.

  • Submit proof of completed challenges (photos with your Passport, bike, and theme-specific elements) by the last day of each month.

  • Lost Passports can be replaced, but previously earned stickers cannot be reissued.

  • Social media sharing is encouraged! Use the hashtag #SDHDRoadToAdventure to showcase your journey.

 

Get Started Today!

Visit Southern Devil Harley-Davidson to register, grab your Passport, and start your journey on the Road to Adventure.

Ride safe and see you on the road!